China’s Global Image Enhances, New Survey Finds

From January to March 2016 the Center for International Communication Studies under the China Foreign Languages Publishing Administration, Millward Brown and Lightspeed GMI jointly conducted the fourth global survey of China’s national image.

The survey interviewed citizens of 19 member countries of the G20, covering Asia (China, Japan, South Korea, India, Indonesia and Saudi Arabia), Europe (UK, France, Germany, Italy, Russia and Turkey), North America (US, Canada and Mexico), South America (Brazil and Argentina), Oceania (Australia) and Africa (South Africa). With 500 respondents from each country, a total of 9,500 respondents selected from the global panel of Lightspeed Research were included in this survey. The survey was conducted by using online questionnaires and strictly followed the international standards for online polls. In order to ensure the representation of the countries involved, the samples were local residents aged between 18 and 65 years, and the ratio of men to women was 50:50.

Main findings of this survey:

1.China’s overall image is being steadily enhanced.

2.Its economic influence ranks second in the world.

3.Overseas respondents expect China to play a bigger role in the global economy, and science and technology.

4.Its scientific innovation capacity is highly praised, especially its high-speed railway network.

5.Overseas respondents are more interested in visiting China nowadays, with Beijing, Shanghai and Hong Kong their top destinations.

Copyrights: Center for International Communication Studies of the China Foreign Languages Publishing Administration, Millward Brown, and Lightspeed GMI