Xu Qingquan
Research fellow, Shanghai Academy of Social Sciences
Xu Qingquan is a research fellow at Literature Institute of Shanghai Academy of Social Sciences and the Deputy-chief of Shanghai Dongfang Public Culture Evaluation Center.
May 06, 2016
Like Hollywood blockbuster films, US-style theme parks aren’t automatic winners in today’s China, where many discerning customers have already traveled to experience such fun in places like Orlando or Tokyo. Entertainment professionals who covet the lucrative market must honestly meet their promise of “creating a unique experience for every customer.”