Feb 24, 2015

Chinese leaders have advocated for the idea of public diplomacy, however implementation and execution of media and materials have been lacking – an essential aspect of China’s branding problems. Sean Ding argues that better branding requires a more open decision-making process, greater awareness of global and cross-cultural communications within the institutions, and ongoing consultation with the intended audience.

Aug 12, 2014

Government agencies may contribute little to the already frequent exchanges between peoples of the U.S. and China – but where they can add real value is to help young leaders in both countries focus on more important things, such as climate change, terrorism, disease, and poverty.